Big Pharma coaching now on YouTube!
Filed under: Drugs, Opinion, Blogs, Allie Beatty, Support, Personalities
Ever confusion how Eli Lilly was able to purchase gone with the Zyprexa scandal? A former member of the Lilly neuroscience team lay it simply: statistics are coextensive prisoners -- torture them lingering enough and they'll tell you what you want to hear. This YouTube video gives 6 jaw-dropping minutes of priceless pharmaceutical rep participation on how to taken sales resistance.
Quite remarkable is the coaching Lilly provided their pharmaceutical reps in dismissing the feedback they were receiving from doctors. Lilly told reps to grill doctors (in no uncertain terms) determine you thirst a thin psychotic patient or a healthy fat patient? I determine the operative signal here is healthy. Does Lilly conjecture that exorbitant weight gain, insatiable famine and Type 2 diabetes are healthy?
In Type 2 diabetes - the blood sugar rises, and spills into the urine, seeing the body resists insulin and resists its transfer of glucose out of the blood and into the cells of the body. The most earnest organ in the body - the brain - is protected by this insulin resistance. This is a protective reaction to prevent extremely sudden a fall in blood glucose, which can basis the brain to swell up with water! If further much glucose suddenly leaves the bloodstream the other sugars in the brain (sorbitol and fructose which are relatively unaffected by insulin) reason drench to flow into the brain to correct the osmotic imbalance -- so the brain runs the risk of sustaining injury = very still sugar + too yet insulin causes too much water.
Those of us who know what it's allied to correct a colossal sugar with insulin discern what it's according to to tactility bloated as our sugar comes down too quickly. The thing is designed to protect its brain by peerless slowly reducing glucose in the blood and for any excess glucose to be flushed out in the urine. This is a temporary set for a temporary carbohydrate overload. My billion dollar interrogation is this: Retain Lilly pharmaceutical reps been trained to dismiss the side belongings of GM insulin (genetically modified to affected insulin resistance) because it was aboriginal introduced in 1983? I'm curious how Lilly justifies diabetic complications.
Read | Permalink | Email this | Comments: August 29, 2009
